A “MUST” for diamond buyers

David "Mike" Daily, GIA Certified Graduate Gemologist

David “Mike” Daily,
GIA Certified Graduate Gemologist

Are you buying a diamond?

 If there’s one thing you MUST know, it is HOW to evaluate the diamond you’re thinking of buying! Of course, most consumers are NOT expert diamondtologists and depend on the professionalism, integrity, and certification authenticity of the sales people they buy from.

 In the recent news, or in your own search for a diamond, you may have heard about other named certifications, how their claims when scrutinized were proved clearly invalid and customers’ expectations disappointed. This is why you should only trust the claims of GIA* or a certified representative. And you might be quite surprised how few jewelry “professionals” actually have that qualification…

 This is one MAJOR reason you can trust Greenfield Jewelers’ expert GIA* Certified Graduate Gemologist and Diamondtologist, David “Mike” Daily to give you precisely the diamond (or any gem) you’re looking for. You’ll know you’re getting what you’re paying for. He is someone you can TRUST. And that’s one very important reason why we here at Greenfield Jewelers hope you’ll make us your one-stop-shop for all your jewelry needs.

 *The Gemological Institute of America, or GIA, is a nonprofit institute dedicated to research and education in the field of gemology and the jewelry arts.Founded in 1931, GIA’s mission is to protect all buyers and sellers of gemstones by setting and maintaining the standards used to evaluate gemstone quality. The institute does so through research, gem identification and diamond grading services and a variety of educational programs. Through its world-renowned library and subject experts, GIA acts as a resource of gem and jewelry information for the trade, the public and worldwide media outlets.

In 1953 the GIA developed its International Diamond Grading System and the Four Cs (cut, clarity, color, and carat weight) as a standard to compare and evaluate the quality of diamonds. (Source= Wikipedia)

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